{"id":12424,"date":"2025-09-13T09:08:56","date_gmt":"2025-09-13T09:08:56","guid":{"rendered":"http:\/\/tezgyan.com\/index.php\/2025\/09\/13\/aneet-padda-becomes-the-new-face-of-lakmes-gen-z-beauty-movement-lifestyle-news\/"},"modified":"2025-09-13T09:08:56","modified_gmt":"2025-09-13T09:08:56","slug":"aneet-padda-becomes-the-new-face-of-lakmes-gen-z-beauty-movement-lifestyle-news","status":"publish","type":"post","link":"https:\/\/tezgyan.com\/index.php\/2025\/09\/13\/aneet-padda-becomes-the-new-face-of-lakmes-gen-z-beauty-movement-lifestyle-news\/","title":{"rendered":"Aneet Padda Becomes The New Face Of Lakm\u0113\u2019s Gen Z Beauty Movement | Lifestyle News"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div id=\"story-9569761\">\n<p><span class=\"jsx-395e0e0beb19cb6e jsx-4143937483\">Last Updated:<\/span><time class=\"jsx-395e0e0beb19cb6e jsx-4143937483\">September 13, 2025, 14:20 IST<\/time><\/p>\n<h2 id=\"asubttl-9569761\" class=\"jsx-c9f81425ec968c48 jsx-411138589 asubttl-schema\">Saiyaara star Aneet Padda has joined House of Lakm\u0113 as its new face. She represents a shift where Gen Z no longer views beauty as a mask but as a tool of expression.<\/h2>\n<div class=\"jsx-7dd6bcc4782610a2 artsharwrp\">\n<div id=\"rpdred\" class=\"jsx-1714af13cdcff2cf \">\n<div class=\"jsx-1714af13cdcff2cf rpdlg short_news\"><a href=\"https:\/\/www.news18.com\/short-news\/\" class=\"jsx-1714af13cdcff2cf\"><img decoding=\"async\" src=\"https:\/\/images.news18.com\/dlxczavtqcctuei\/news18\/static\/images\/rapidreadnewlogo.svg\" alt=\"rapid read outer logo\" title=\"rapid read outer logo\" class=\"jsx-1714af13cdcff2cf rpdicn cp_mid_short_news\"\/><\/a><\/div>\n<\/div>\n<p><a href=\"https:\/\/news18.co\/gnps-en-btn\" target=\"_blank\" class=\"jsx-b0fd93e2684dfb8c gglebtn bgorg\"\/><\/p>\n<div id=\"artshare\" class=\"jsx-7dd6bcc4782610a2 artshare\">\n<div class=\"jsx-7dd6bcc4782610a2 stickdiv\">\n<div class=\"jsx-7dd6bcc4782610a2 deskwrapstkdiv\">\n<div class=\"jsx-7dd6bcc4782610a2 fontchange\"><img decoding=\"async\" src=\"https:\/\/images.news18.com\/dlxczavtqcctuei\/news18\/static\/images\/english\/font.svg\" height=\"30px\" width=\"30px\" alt=\"font\" title=\"font\" class=\"jsx-7dd6bcc4782610a2 lazyload\"\/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<figure class=\"jsx-c9f81425ec968c48 jsx-411138589 amimg\"><img decoding=\"async\" alt=\"Aneet Padda is the new face of Lakm\u0113.\" title=\"Aneet Padda is the new face of Lakm\u0113.\" src=\"https:\/\/images.news18.com\/ibnlive\/uploads\/2021\/07\/1627283897_news18_logo-1200x800.jpg?impolicy=website&amp;width=400&amp;height=225\" loading=\"eager\" fetchpriority=\"high\" class=\"jsx-c9f81425ec968c48 jsx-411138589\"\/><\/p>\n<p>Aneet Padda is the new face of Lakm\u0113.<\/p>\n<\/figure>\n<p id=\"0\" class=\"story_para_0\">Lakm\u0113, India\u2019s pioneering beauty house, has announced Aneet Padda as its newest face, ushering in a fresh chapter that speaks directly to Gen Z\u2019s evolving approach to beauty. With her effortless charm and natural radiance, Aneet embodies the new codes of beauty: expressive, experimental, and authentic, that resonate with a younger generation increasingly favouring skin-first, minimal-yet-impactful makeup.<\/p>\n<p id=\"1\" class=\"story_para_1\">For <a href=\"https:\/\/www.news18.com\/lifestyle\/from-sarees-to-slip-dresses-decoding-aneet-paddas-on-screen-style-in-saiyaara-ws-l-9492241.html\">Aneet Padda<\/a>, this partnership is deeply aligned with her own philosophy. \u201cFor me, makeup is never about covering up, it\u2019s about showing who you are. I love makeup that feels effortless yet makes a statement, and Lakm\u0113\u2019s philosophy truly reflects that balance. I\u2019m thrilled to partner with a brand that inspires creativity and encourages women to experiment and express themselves confidently,&#8221; she said.<\/p>\n<p id=\"3\" class=\"story_para_3\">Aneet may be a fresh face for Lakm\u0113, but her rise in the public eye has been anything but quiet. Her breakout moment came with Saiyaara, her debut Bollywood movie that catapulted her into the spotlight and introduced her as one of Bollywood\u2019s most promising new talents. The success not only showcased her screen presence but also her ability to connect emotionally with audiences.<\/p>\n<p id=\"4\" class=\"story_para_4\">It is this blend of talent, individuality, and cultural relevance that made her an ideal choice for Lakm\u0113\u2019s new chapter. Sunanda Khaitan, Vice President \u2013 Lakm\u0113, shared why the brand sees Aneet as the perfect partner: \u201cLakm\u0113 has always been ahead of the curve in spotting talent and shaping beauty conversations. With Aneet, we are embracing the way beauty itself is evolving from high-coverage perfection to effortless, expressive, modern makeup that reflects how Gen Z wants to experience beauty.&#8221;<\/p>\n<p id=\"5\" class=\"story_para_5\">As Lakm\u0113 continues to redefine Indian beauty culture, its collaboration with Aneet reinforces the brand\u2019s mission to champion individuality and creativity. By spotlighting a face that mirrors the aspirations of a younger generation, Lakm\u0113 isn\u2019t just keeping pace with change; it is shaping it. With Aneet at the forefront, Lakm\u0113 promises to keep beauty authentic, wearable, and inspiring for the voices of tomorrow.<\/p>\n<div class=\"jsx-c9f81425ec968c48 jsx-411138589 artcta\">\n<div style=\"font-family:Inter;font-size:17px;line-height:29px\"><span data-olk-copy-source=\"MessageBody\">News18 Lifestyle section brings you the latest on <a href=\"https:\/\/www.news18.com\/lifestyle\/health-and-fitness\/\">health<\/a>,\u00a0<a href=\"https:\/\/www.news18.com\/topics\/fashion\/\">fashion<\/a>,\u00a0<a href=\"https:\/\/www.news18.com\/lifestyle\/travel\/\">travel<\/a>,\u00a0<a href=\"https:\/\/www.news18.com\/lifestyle\/food\/\">food<\/a>, wellness tips, celebrity style, travel inspiration and recipes. <\/span>Also\u00a0Download the\u00a0<a href=\"https:\/\/onelink.to\/eng-article-eop\">News18 App<\/a> to stay updated.<\/div>\n<\/div>\n<div class=\"jsx-c9f81425ec968c48 jsx-411138589 atbtlink Location\"><span>Location :<\/span><\/p>\n<p><span>Delhi, India, India<\/span><\/p>\n<\/div>\n<div class=\"jsx-c9f81425ec968c48 jsx-411138589 atbtlink fp\"><span>First Published:<\/span><\/p>\n<div class=\"rs\">\n<p>September 13, 2025, 14:20 IST<\/p>\n<\/div>\n<\/div>\n<div class=\"jsx-c9f81425ec968c48 jsx-411138589 brdcrmb\"><a href=\"https:\/\/www.news18.com\/\">News<\/a>  <a href=\"https:\/\/www.news18.com\/lifestyle\/\">lifestyle<\/a>  <span class=\"brdout\"> Aneet Padda Becomes The New Face Of Lakm\u0113\u2019s Gen Z Beauty Movement<\/span><\/div>\n<div id=\"coral-wrap\" class=\"jsx-ba4d8f086a12294f \">\n<div class=\"jsx-ba4d8f086a12294f coral-cont\">\n<div class=\"jsx-ba4d8f086a12294f coltoptxt\">Disclaimer: Comments reflect users\u2019 views, not News18\u2019s. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our <a href=\"https:\/\/www.news18.com\/disclaimer\/\" class=\"jsx-ba4d8f086a12294f\">Terms of Use<\/a> and <a href=\"https:\/\/www.news18.com\/privacy_policy\/\" class=\"jsx-ba4d8f086a12294f\">Privacy Policy<\/a>.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.news18.com\/lifestyle\/aneet-padda-becomes-the-new-face-of-lakme-gen-z-beauty-movement-ws-l-9569761.html\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last Updated:September 13, 2025, 14:20 IST Saiyaara star Aneet Padda has joined House of Lakm\u0113 as its new face. She represents a shift where Gen Z no longer views beauty as a mask but as a tool of expression. Aneet Padda is the new face of Lakm\u0113. Lakm\u0113, India\u2019s pioneering beauty house, has announced Aneet&#8230;<\/p>\n","protected":false},"author":1,"featured_media":12425,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-12424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle"],"_links":{"self":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts\/12424","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/comments?post=12424"}],"version-history":[{"count":0,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/posts\/12424\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/media\/12425"}],"wp:attachment":[{"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/media?parent=12424"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/categories?post=12424"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tezgyan.com\/index.php\/wp-json\/wp\/v2\/tags?post=12424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}